Case study
The Green Revolution: How Outokumpu Transformed Packaging with Kraft Armor
Nov 28, 2023
Discover how Outokumpu, a global leader in sustainable stainless steel, partnered with Kraft Armor, to revolutionize their packaging strategy. This case study reveals the journey towards creating a sustainable and visually impactful packaging solution that aligns with Outokumpu's commitment to enviromentally-friendly premium products. Get ready to be inspired!
About Outokumpu
Outokumpu leads the way in manufacturing sustainable stainless steel. Their carbon footprint is impressively less than 30% of the global average, covering all emissions, including those from their suppliers. What is even more outstanding is that they use 94% recycled materials in their production. This not only allows them to reduce their carbon footprint, but it also helps their customers reduce their emissions by a remarkable ten million tonnes annually.
Outokumpu's Sustainable Ambitions
Recognizing the premium quality of their product, Outokumpu sought an environmentally friendly packaging solution that met their technical needs and conveyed premium quality. They received professional, timely, and comprehensive answers to all their technical and product image-related queries, fostering smooth and flexible cooperation with Kraft Armor.
“All our technical and product image-related inquiries were expertly addressed in a timely and professional manner. The seamless and flexible cooperation with our supplier played a pivotal role in the successful launch and piloting of Kraft Armor products.”
Petri Mure, Head of Sustainable Products & Operations for Business Line, Stainless Europe, Outokumpu
How Kraft Armor Crafted Sustainable Success for Outokumpu
Outokumpu valued their collaboration with Kraft Armor, finding it to be a seamless and highly cooperative partnership. The packing teams were provided with clear and concise instructions, and all commercial terms were efficiently managed. While Outokumpu met their primary goal of finding a sustainable packing material with an outstanding appearance, they also attempted to maintain a low carbon footprint and convey the message of their premium material.
Kraft Armor provided transparent carbon footprint calculations from the outset, which complemented Outokumpu's PCF-calculation efforts. Interested to know how to achieve your sustainability goals? Read our blog post about meeting scope 3 regulations.
